The new Molinari Extra bottle designed by Emiliano Ponzi tells the story of celebration through three universal scenes: the conspiratorial sunset, the vibrant night, and the welcoming home.

Eighty years is quite a milestone. And to celebrate such an important anniversary, Molinari chose the contemporary eye of Emiliano Ponzi—one of the most internationally recognized Italian illustrators—inviting him to reinterpret Molinari Extra in a Limited Edition that doesn’t look back at the past but instead captures the way we celebrate today.

THREE LABELS, THREE WAYS OF CELEBRATING

Ponzi begins with three universal moments of conviviality. The first, “Complicity at Sunset,” is not a postcard sunset: it’s a shift in light that changes people’s rhythm. Essential figures, almost reduced to gesture. Two people leaning in for a toast, that micro-movement that sets the tone for the evening. An image that works precisely because it isn’t descriptive: it’s a snapshot you could have taken yourself, yesterday, on a terrace or at an outdoor table.

In “Energy of the Night,” the scene moves toward the more dynamic side of nightlife. Moving perspectives, hands crossing paths, glasses brushing against each other. Here, Ponzi wanted to capture “the exact moment when two glasses touch.” It’s his visual synthesis of celebration: contact as the foundational gesture, the spark that ignites sociality.
“Shared Story,” instead, brings everything back home. A domestic scene made of relaxed postures and low conversations. Not the “perfect family,” but a recognizable interior: the table, the light, the closeness. It’s the most intimate side of the ritual of toasting—one that doesn’t need aesthetics, only presence.