60 years of the Salone del Mobile.Milano turned into illustrations


60 years of the Salone del Mobile.Milano turned into illustrations

We met Emiliano Ponzi in his studio and heard about “how” and “how fully” his illustrations tell the story of the most famous design event in the world.

Emiliano Ponzi is a master at transposing images and “suspended” moments in time onto paper, which instantly become iconic depictions, while still leaving room for the imagination.

His work is distinguished by his shapes, compositions, lines and chromatic scales.

You could say design and architecture are inbuilt in his imagination and instinctive in the way he narrates the world. So, when the Salone del Mobile.Milano contacted him to ask whether he would like to produce the communication campaign for the 60th edition, his response was immediate, simple and spontaneous, despite the great responsibility.

Emiliano’s task was to transfer everything that has already happened and the expectations of what is to come into the six posters he’s been commissioned to produce. That is to say, all the heritage, the charm and the customs that derive from six decades of history … and what a story!

The story of the most important design event in the world. We wanted to find about this adventure. From start to finish.

full article here