“Data Meets Passion” is the theme of 2017 Pirelli Annual Report, focused on the digital transformation of the company, the craft-digital experiences of 5 Italian makers and, in general, the role played by the digital in our society.
Emiliano Ponzi challenged himself and his work with the latest frontier of digital illustration: the virtual reality.
He has designed and illustrated five 360° synesthetic virtual rooms with the Google Tilt Brush technology.
Each room interprets the story of a contemporary revolution: the digital transformation undertaken by 5 Italian entrepreneurs who saw in the digital the way to reshape their traditional businesses sector. Farmers and blockchain, beekeepers and remote-controlled sensors, upholsterers and 3D-scanning, surfboard shapers and CAD, social media-oriented stylists.