Art director- Alberto Baccari, Andrea Castelletti
Creative Director-Alberto Baccari
Copywriter-Robert Schulman
Illustration.Emiliano Ponzi
Animation- Oliver Durant and Bruna Guerreiro http://www.wearecaptive.com/
Web campaign for Lavazza new K-Cup Lavazza coffee
At the heart of Lavazza’s heritage is a single family’s passion for coffee. The Lavazza story begins in 1895 in Turin, Italy where Luigi Lavazza opened a boutique grocery shop specializing in roasting coffee. Since then, the four generations of the Lavazza family have been dedicated to – above all – the quality, innovation, creation and sharing of authentically Italian espresso and coffee experiences. Using Lavazza’s coffee expertise, the four newly introduced K-Cup® Packs – Gran Aroma, Classico, Gran Selezione, and Perfetto – consist of beans from a variety of carefully selected origins, blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles.