IN Y/OUR LIFE • K-WAY

K-Way®, a long-time promoter of contemporary art, innovation, and creativity, celebrates its 60th anniversary by fully embracing these principles. Through ingenuity, art, and talent, the international project In Y/Our Life, with stops in Milan and London, Paris aims to transform everyday objects and small gestures into a true language of imagination: the sound of a windbreaker zipper, the stroke of a pen on a travel notebook, the bubbling of coffee on the stove early in the morning. Each stop intertwines its story with unique artistic visions, offering a moment of reflection and revealing the hidden beauty in everyday life. A journey that celebrates art, creativity, and imagination as tools for exploration and connection.

“Each artist contributed a unique piece that highlights the connection between a brand and the common use of the brand’s name to define an everyday object. Emiliano Ponzi created a large-scale painting inspired by a short story about a man and his ambitions on a rainy day, written by Gianluigi Ricuperati, who is also the curator of the exhibition.”

more infos here